The man who does not read good books has no advantage over the man who cannot read them.

- Mark Twain.

Good Books to read:

1- Good to Great: Why Some Companies Make the Leap...and Others Don'tBy Jim Collins
What it teaches us: "Can a good company become a great company, and if so, how?" Collins and his researchers undertook a five-year project to answer this question, putting over 1,400 companies and their executives under the microscope. The obvious answer to the first part is yes. The second part ( the "how") takes a bit longer to explain, but it's worth your time.
That isn't to say the solution has to be elusive -- though it is to too many companies. We learn there is no overnight, good-to-great transition for a company. But a disciplined company with a disciplined team can make it happen. Here, you'll discover (in whichever professional role you play) your part in the mix and the steps you need to take.
Clever quote: "When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results."


2- How to Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your CompetitionBy Harvey Mackay
What it teaches us: If you cloned Garrison Keillor with Tony Robbins, you'd get Harvey Mackay. Mackay, a Minnesotan, offers examples of life lessons rather than hollow advice. And like any Midwesterner worth his salt, he tells the anecdotes from a humble, occasionally self-deprecating perspective. We realize people respond differently to various styles of motivation and examples of success stories. To die-hard followers of more traditional success and motivational stories, Mackay may confound a bit, but the lessons are valuable.
Among those lessons: Planning, calculated execution and persistence are among the keys to professional survival. Throughout the book, Mackay relies on his own experience with an early company he owned to stress that working hard is just as important as working smart.
Clever quote: "It doesn't matter how many pails of milk you spill, just so you don't lose the cow."

3- Who Moved My Cheese? An Amazing Way to Deal with Change in Your Work and in Your LifeBy Kenneth Blanchard, Ph.D. & Spencer Johnson, M.D.
What it teaches us: Like Harvey Mackay's How to Swim with the Sharks, Spencer Johnson and Kenneth Blanchard took the road less traveled in developing their work and created a much lighter read than conventional deep thinkers. This is the story of two mice, two mouse-sized people and the cheese they treasure.
Actually, the cheese here is a metaphor of life's tangible and intangible achievement goals. We're taught that as we pursue the cheese through life's maze, we have to expect the cheese will randomly disappear and reappear elsewhere. Likewise, we must learn to roll with personal and professional challenges while remaining focused on our goals.
Clever quote: "When you come to see 'The Handwriting on the Wall,' you can discover for yourself how to deal with change, so that you can enjoy less stress and more success (however you define it) in your work and in your life."


4- One Minute ManagerBy Kenneth Blanchard, Ph.D. & Spencer Johnson, M.D.
What it teaches us: One-minute goals, one-minute praisings and one-minute reprimands are core lessons of this Blanchard & Johnson classic, but it also stresses the importance of valuing employees. It may be 25 years old, but the information is still relevant and useful. It's a shame, then, that so many managers have forgotten these lessons and stopped treating their employees as the book suggests.
If you're feeling a little self-conscious right about now, a reread is in order. Once you reacquaint yourself with this book, you'll again realize how a job well done by your employees begins with inspirational and responsible management by you.
Clever quote: "People who feel good about themselves produce good results."


5- Built to Last: Successful Habits of Visionary CompaniesBy Jim Collins & Jerry I. Porras
What it teaches us: Several years before Good to Great, Collins and his crew presented their findings of another multi-year study focusing on how great companies maintain their staying power.
When comparing the 18 "visionary" companies featured in the book with lesser competitors, Collins & Porras found that these successful businesses all contained intelligent leaders who were unafraid to take risks and build upon success. These visionaries hold firm during setbacks and feed off the momentum of their successes, maintaining focus on a centralized tenet.
Clever quote: "Indeed, all of the visionary companies in our study faced setbacks and made mistakes at some point during their lives, and some are experiencing difficulty as we write this book. Yet -- and this is a key point -- visionary companies display remarkable resiliency, an ability to bounce back from adversity."

6- You can negotiate anything by Herb Cohen
7- Feel the fear and Do it ANyway by Susan Jeffers
8- The 7 Habits of Highly effective people by stephen Covey
9- In search of excellence by tom peters
10- awaken the giant within by anthony robbins
11- the complete Anthony RObbins library of PowerTalk
12-wishcraft by barbara sher
13- do what u love, the money will follow by marsha sinetar
14- sell your way to the top by zig zigler
15 - Talk to Win by Lillian Glass

15 of them !!! zzz